“I don’t care about the rules. In fact, if I don’t break the rules at least 10 times in every song then I’m not doing my job properly.” — Jeff Beck — “Heart Full of Soul” by the Yardbirds Graham Gouldman, later of 10cc, wrote the Yardbirds’ first hit, “For Your Love,” and their second, 1965’s “Heart Full of Soul.” In the interim, Eric Clapton left the band, unhappy with its musical direction. Clapton was replaced by Jeff Beck, who brought a…