Ghost Signs of NYC: A. S. Beck Shoes Book Excerpt
This excerpt from the new book Ghost Signs 2: Clues to Uptown New York’s Past examines the sign that has improbably survived decades after the A. S. Beck shoe stores have disappeared.
”Fifteen years ago, A. S. Beck opened his first shoe store — on an idea,” read a 1925 ad in the New YorkDaily News. “He believed that if he were to put more style and more value than was customary…