Ghost Signs of NYC: General Electric

570 Lexington Avenue ©Frank Mastropolo

The 50-floor General Electric Building was built in 1931 as the RCA Victor Building. RCA at the time was a subsidiary of General Electric, RCA did not remain in the building long, moving to 30 Rockefeller Plaza in 1933. At that time the building was deeded over and renamed for General Electric.

Described as “one of the city’s most exquisite Art Deco jewels,” architect John W. Cross described his…



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Frank Mastropolo

“Laugh and the world laughs with you. Prov and you provolone.” — Sicilian proverb