Ghost Signs of NYC: J. M. Horton Ice Cream

Frank Mastropolo
2 min readJul 30, 2022
302 Columbus Avenue

New York’s upscale Columbus Avenue is lined with yogurt, gelato and traditional ice cream shops that cool off sweltering Upper West Siders; O O Wonder, Venchi and Van Leeuwen are some of the fancier outposts. A “ghost sign” — advertising a product or business that has long vanished — remains of a pioneer in the ice cream sweepstakes.

--

--

Frank Mastropolo

Visit www.edgarstreetbooks.com for more information about our latest projects that document the history of rock and roll and New York City.