Ghost Signs of NYC: J. M. Horton Ice Cream

Frank Mastropolo
2 min readJul 30, 2022
302 Columbus Avenue

New York’s upscale Columbus Avenue is lined with yogurt, gelato and traditional ice cream shops that cool off sweltering Upper West Siders; O O Wonder, Venchi and Van Leeuwen are some of the fancier outposts. A “ghost sign” — advertising a product or business that has long vanished — remains of a pioneer in the ice cream sweepstakes.

Frank Mastropolo

“Laugh and the world laughs with you. Prov and you provolone.” — Sicilian proverb